What do audiences remember from PowerPoint Presentations?
October 28, 2014

When I interview or study audiences who view PowerPoint presentations, I often ask them what they remember and I observe patterns in their responses. Last week, I offered scientifically based research to answer that age old question: what do audiences remember from PowerPoint Presentations. In that post, you learned to…

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Which is better for memory? Variety or Sameness?
October 21, 2014

Imagine that someone had to present the PowerPoint file below. Can you sense how everything is so intense on every slide and each slide may have taken a long time and quite a bit of money to develop? And at the opposite end, can you tell how “weak” the content…

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Three Things I Learned at the WebCam Conference
October 18, 2014

The Bend WebCAM conference is held once a year and offers a chance to learn hot marketing techniques from dynamic speakers. This year, the topics ranged from the “Geek” to the “Chic” to the “Super Freak,” meaning a balanced combination of technical aspects (such as improving your SEO on mobile…

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How much do people really remember from a presentation?
October 14, 2014

A recent study on memory asked a very basic question applied to a very basic PowerPoint presentation: How many slides does a viewer remember, on average, from a text-only, standalone PowerPoint presentation containing 20 slides? This study then allowed us to answer the bigger question: how much do people really remember from a…

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How to Use Transitions Effectively in a Presentation
September 23, 2014

If audiences forget 90% of what you present, then understanding how the brain works is key to controlling that critical 10% of what you want your audiences to remember. Brain science findings tell us that the brain remembers information by making associations. So how do you help the brain build…

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