Do you want attention? Don’t Crowd the Screen.
July 1, 2015

by Adam Plumer It’s easy to be overwhelmed by information. We see it everyday in supermarkets, advertisements, and presentations. In the supermarkets, everything seems like a blur with the seemingly endless choices and similar-looking labels. Visual crowding is a well-documented phenomenon where too much activity in close proximity or peripheral…

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How Color Impacts Attention
June 23, 2015

by Adam Plumer If you ever have to remember a phone number or social security number, chances are you’ve condensed these numbers in order to think of them easily. “4152551303” turns into “415” “255” “1303”. We do this naturally in order to efficiently store information that we may need, but…

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Do You Remember Everything You See? Maybe.
June 12, 2015

by Adam Plumer Imagine you’re walking down a street and you see a dog in a sweater. Then, minutes later, you see an almost identical dog wearing a similar sweater. You might be more inclined to think about dogs, sweaters, dogs in sweaters, or some combination. This idea is called…

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What can virtual presenters learn from top athletes?
January 23, 2015

Dr. Carmen Simon – Think of athletes whose skills you admire. Who comes to mind? Nadal? Tom Brady? Beckham? Top athletes have an outstanding power of anticipation, which they use to quicken their responses and read the game. Take tennis players, for instance. If you’ve ever wondered how Nadal can…

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