What is the most influential on the brain? Emotion or Reason?
November 18, 2014

It’s the age-old question, is emotion or reason more influential on the brain? A few months ago, we created a survey asking participants whether it was better to start a presentation by appealing to emotion or reason. Out of the 169 responses, 79% voted in favor of emotion, and 21%…

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How To Make Presentations Endings More Memorable
November 11, 2014

Last week we examined the importance of presentation beginnings. Audiences are likely to remember their very first impression of your PowerPoint, especially during long presentations. Unfortunately, you can’t just end the presentation right after you’ve started, so how can you ensure the end is effective as well? After all, you…

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What do audiences remember from PowerPoint Presentations?
October 28, 2014

When I interview or study audiences who view PowerPoint presentations, I often ask them what they remember and I observe patterns in their responses. Last week, I offered scientifically based research to answer that age old question: what do audiences remember from PowerPoint Presentations. In that post, you learned to…

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Which is better for memory? Variety or Sameness?
October 21, 2014

Imagine that someone had to present the PowerPoint file below. Can you sense how everything is so intense on every slide and each slide may have taken a long time and quite a bit of money to develop? And at the opposite end, can you tell how “weak” the content…

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