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Outstanding presentations have one big idea

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In a recent video interview, Carmen Taran of Rexi Media talks about the importance of having one big idea for every presentation; one thing you want everyone to remember. Carmen says, "It sometimes helps to have an image in your mind of the kind of people who'll be attending your presentation or webinar - what will they want out of it, what will they be expecting?". Obviously, to some extent, you have to deliver to those expectations.

But it's equally important to maintain an element of surprise or edge - "One reason many presentations fail is because they're so predictable; when people know what's coming next, they'll start checking their iPhones or engaging in other forms of multitasking. Don't feel you have to fill every second with information - sometimes you need to trust the silence." (There's an interesting survey going on at the moment into what people are actually doing when they're supposed to be following a webinar or an e-learning course.)

Carmen suggests that presenters should always try to make time to review recordings of past presentations - "Find out what brought you alive, what energised your spirit - it will make presenting a more fulfilling experience for you, and a more rewarding experience for your audience."

Learn more in by signing up to a free webinar hosted by Adobe that Carmen will be presenting next month.