What Makes Content Memorable?
Dr. Carmen Simon
I was talking to my friend Bruce Kasanoff and debating the issue of what makes content memorable. I started thinking of various principles that have been confirmed by science and wanted to describe them in association with contexts that are easy to understand. Bruce and I have selected a series of print ads, and I have linked each with science-based reasons as to why each artifact has a higher likelihood of being remembered. Take a look: