The Rexi Method
Audiences naturally forget most of the content you create. That’s not the bad news. The bad news is that the little they remember is random. This is why we advocate the use of brain science to help your audience remember exactly what you want. Using the latest brain science findings, you can get your audience to transition from remembering some things to remembering the right things.
Why do audiences forget so much?
Because they’re distracted, and because communicators cram too much (complex) content and too many slides into too short a presentation window. So audiences have a hard time staying focused and remembering information—especially when your presentation is done online rather than in person.
Most presentation training programs aren’t that effective because they are based on anecdotal information, personal experiences or observations—not on scientific information about how the brain works.
That’s where Rexi Media is different.
Use the Latest Brain Science Findings
We’ve perfected techniques for developing presentations based on brain science. We use Attention Triggers, Memory Magnets, and Decision Drivers to get your audience to pay attention, remember, and act on your message.
Our hands-on in-person and online workshops, called the Rexi Method, will teach you how to apply these techniques to transform your presentations and reach your desired outcome.
Drive Home a Critical Message
Our evidence-based techniques help you drive home the critical messages you want audiences to remember and act on by focusing on these key elements:
Attention Triggers—Stimuli that attract and sustain audience attention.
Audiences forget information because they often don’t pay attention to it in the first place. Use the right attention triggers and you’ll get audiences to focus where it matters. That means using techniques such as color, size, texture, continuation and others to attract attention. It also means presenting your story in a way that appeals to the audience’s expectations, goals and knowledge.
Memory Magnets—Visual elements (text and graphics) that make any content memorable.
Just because audiences pay attention doesn’t mean they’ll remember. Memory Magnets include mental models, associations, authenticity, amplification, and repetition that get people to remember your key points.
Decision Drivers—Human motivation drivers that spark action.
You’ve got them to pay attention and remember, but will they act? To influence behavior, you must master the skill of appealing to human motivational drivers, such as the need for achievement, autonomy, efficiency, excitement, prominence, or freedom from worry.
Deliver Presentations That Get Results — Consistently
A Persuasive Framework ties the three elements together. The framework helps you consistently use these elements in any type of presentation to get attention, increase recall, and spur a desired action.
Don’t just hope people will get your message and act on it; persuade them by using techniques based on brain science.
Debunking Presentation Myths
Less is more in presentations.
Brain Science Finding:
Elaboration, not simplification, leads to better recall.
More complex slides require the presenter to include more explanations. This means that the brain creates multiple memory traces for each slide, therefore increasing the likelihood of recall. This method works well if it is not overdone.