Avoid the #1 reason why people forget your presentation: they don’t pay attention in the first place. In this workshop, you learn visual thinking through the lens of neuorscience principles. This combination leads to memorable content. Highlights of the workshop include:
- Attention is a function of focus. You must know where the audience is looking. Learn how to control focus by using elements such as volume, size, shape, color, texture, and animation. No graphic design skills needed.
- Retention of your content depends on how often you enable specific elements to stand out. You will learn visualization techniques that make it impossible for audiences to miss what you want them to see.
- Learn what type of visuals to include (not all images are created equal) and what text elements to use (even text can be memorable). Equally important, learn how to use stock photography that does not look fake and inauthentic.
- Learn to sacrifice content. How much information (text and visuals) can you safely present at a time so that the brain can easily assimilate it?
Tuesday 14 January, 8:00 - 10:00 AM PST